Common Issues of New Raters (Appen Aztec and Lionbridge Ads Rating Projects)


After you have passed either the Lionbridge Ads or the Aztec ads exams, you will start getting access to different tasks. There are some things to keep in mind here. You should understand that if you are in a different market that the USA market, the training tasks are going to be in English. And as a side note, it’s going to be a good idea to have someone that is fluent in English ready in case you don’t understand something. Once you have passed all the initial training tasks, you will start to see tasks appear in the language, or region, that you applied for. There is a chance that you will still see some English tasks come through once in a while.  

Time keeping and quality 

Time keeping is one of the most important things you need to keep track of when you are doing your tasks. It’s recommended to track your time manually including the amount of tasks that you have completed. There are some free apps out there you can download for your computer, or you can use your timer app on any smartphone. I keep a small notepad and a pen handy and just cross down a line on paper for each task. Depending on how organized you are, it might take you some time to get used to this. Timesheets are reviewed every weeks starting on Monday and ending Sunday. Make sure you are entering the actual time it takes you from getting the task, to submitting it.  

One of the tough things that a rater has when they first start is getting the quality up high and improving the quality of your rated tasks and keeping them there. That is likely because of the overwhelming amount of information to swallow at the beginning. The guidelines that you get need to become your bible so to speak. You should have them open always or easily accessible when you are rating so you can check some of the examples if you are confused about something. If you have some extra time to study the guide while not rating, then it’s a good idea to do this before rating. Don’t spend too much time going over the guide while rating. You are only allotted a certain amount of time for each task. So you can’t spend 15-20 minutes on one task and then bill for that if the task should only take you 5 minutes. Bookmark the examples in the guide for quick reference. Your tasks are reviewed and you will get some feedback concerning your rated tasks and where you can improve. You need to be prepared at all times so that when your quality is personally examined, you get good scores. All of this is very important because the client has a strict process that must be followed. By not following the process, you won’t supply the valuable data that is needed. Read the guidelines even after you passed the exam, and read them again and always refer to them when rating. Even the most experienced raters refer to the guide for help.  

What are the quality review tasks? 

Blinds sets as they are called, are rating tasks that have the correct rating answers already correctly completed as they should be as per the guide. You will have no idea when these blinds sets come, or be able to identify them, but generally the blind quality tasks are uploaded to the system throughout the month, and you are graded on these to see if you are following the guidelines correctly, and applying the correct ratings. This is why it’s important to follow the guidelines at all times. In fact, it might be even better to not think about the blind sets at all since you will have no idea when you are doing them. We just thought it would be important for you to know that they are there. 

Reasons for losing your service as an Ads Quality Rater 

It can happen to anyone at any time. You could end up getting a short email from the company you work for at any time saying that your contract will not be renewed or that your service is no longer required on the project. We hope this doesn’t happen to you, but if it does it could be from some of the following issues.  

Quality of service is really the big one here as the client needs each rater to strictly follow the guidelines and the processes of doing each rating. There are levels of quality and you should be sure to try and get the highest quality rating possible. Also its important to remember that just because you are at an acceptable level doesn’t guarantee job security. If there are a lot of raters for a project and a group of raters are providing much higher quality, then the ones at the bottom are likely to go first in the event of a downsizing or, the client just needs the best quality possible. It is advisable to keep striving for perfection when it comes to rating.  

Participation in the program means that you must put in a required amount of hours or ‘minimum hours required’ which for most of these programs is 19-20 hours per week. Some programs require you to work at least one weekend day as well. If you miss a day or two on some projects, it will be OK but be careful because if you don’t participate on a regular basis then you end up losing access and are removed from the system. Regular participation in the projects also guarantees that you see a larger portion of different types of ads, and will certainly help you build up your quality levels.  

IP address conflict/Network sharing

In some cases people may share their Internet network, while working as search engine evaluator make sure that you have your personal unique IP address and no one uses the same IP to go online for rating project.Once you are in the Project, you may change your IP address many times, it will not affect your project status. Make sure that you do your project tasks in a private place as it stated in the contract.


Be informed that it is prohibited to have multiple accounts, without special arrangement. The customer can find duplicate accounts very fast (even if you are in different Google projects which administrated by differenet vendors), and as a result, you will lose both accounts.

The Final Word 

If you can get in on this project, it can be very interesting while you are contributing to search engine or ad algorithms. Your direct contributions help to train specially written algorithms that help ads and search engine results become more relevant to the user. So it’s a very important job, and one that you should take seriously. However, this job is not for everyone. Unless you find looking at ads and webpages 4 hours a day, you might get bored very quickly. But for some this is the perfect part-time job because as long as you meet your productivity, deliver high accuracy and quality, then you could be on the project for as long as you want. As with all other Appen projects, you may even be invited to work on other projects too. 

2 thoughts on “Common Issues of New Raters (Appen Aztec and Lionbridge Ads Rating Projects)

  1. Hello Tim

    After two months into working with LB, my account has been blocked and I got an email explains that my quality has been poor(around sixty). So I went on to check my feedback in the portal. There are 6 tasks that were reviewed and given feedback to.

    However, about half of the feedback are wrong. I think the auditors failed to check accuracy of the news, clicking further into the links. So I sent an email explaining the possible mistakes of them and indicate which tasks that I can agree with. After one week that my account has been blocked, I got another email instructs me to complete additional learning path but nothing related to my questions.

    Is this audit final and not disputable? Should I continuing asking for explanation or just accept this?
    What if this quality assessment stands, how much more errors can I make?

    NB. I have been always met the required hours, but I missed about 1-2 hours from maximum the week before the blockage.

    Please help. Thanks you.

Leave a Reply