Arrow Leapforce(Appen Aztec) and Lionbridge Ads Rating Projects Review

deep-links-within-mobile-app-engagement-search-adsArrow Leapforce (Appen Aztec) and Lionbridge Ads rating projects overview 

The Arrow Ads project and Lionbridge Ads rating are similar search engine evaluation project that is using the same Rater Hub platform that the other two large companies Leapforce and Lionbridge are using to rate search engine results depending on a query or intent of the user. Basically, you are doing the same thing as other search engine evaluators, but the difference is that you are judging the quality of ads and advertising-related data as they are calling it. Feedback that you provide is supposed to help the client monitor and improve their advertising as well as functionality.  

So what you are doing with this certain project is taking a look at different ads on web pages, and using the Rater Hub tool, you answer some questions on your findings. It sounds easy but answering these questions, and the answers that you provide are coming from guidelines that need to be closely followed. It’s not simply about providing your own feedback, but providing the feedback based on the guidelines themselves and specific metrics.  

What is the program purpose? 

As a human evaluator, you are not approving or disapproving the ads you evaluate, and you are not deciding directly which ads get shown or don’t get shown. In fact, even though you are providing scores and feedback about individual advertisements and advertisers, your evaluations don’t generally have any direct effect on those advertisements or advertisers. Sometimes the ads you rate are from a long time ago. Sometimes they are in a different form than they originally appeared. Sometimes they were never shown by Google at all, in any form. Basically what you are doing is collecting data to help train the algorithms that will eventually assess the ads being shown on their own. Without human interaction this would not be possible. So this job is very important to the engineers who are collecting the data from you.  

This is the main reason why it’s very difficult to pass the assessment part of this project. Your judgments are used to determine whether ads are getting better or worse over time, to see whether particular kinds of ads are working well or not, to see what kinds of ads cause problems, and to see what kind of impact a particular change to our systems will have. When Google engineers design new systems or propose changes to existing systems, the human evaluation data you provide is used to judge whether those proposals succeed or fail. This data is fed to computers that train the automatic algorithms.  

This is also a big reason that a lot of raters end up being terminated or losing their contracts. Accuracy and quality of your ratings are very important. You should always check the Ads Guidelines if you aren’t sure about something that you are looking at. Even some raters that have been doing this job for a while still refer to the guidelines.  

Arrow Leapforce (Appen Aztec)  and Lionbridge Ads rating program requirements 

Getting on this project can be difficult. There is a long assessment required. Its mentioned early on that you will perform all work and including the assessment tasks on a non-shared and non-public computer. That’s pretty straight forward. You’ve got to have your own computer with a high speed internet connection. And according to them you can’t take your laptop to the coffee shop and work from there. So it’s a very good possibility that your home IP address is recorded in the RaterHub, and you need to use this same connection to perform all work. Anything else is strictly prohibited. 

Another thing to mention is that you’re going to need to use either Firefox or Chrome web browser but that should hinder anyone since those seem to be the main web browsers being used by the masses. This is because the Rater Hub tool will not work on other browsers.  

If you do pass the assessment, then you may be offered a contract position. Usually the contract hours are part-time 20 hours a week, but Aztec states 19 hours, Monday through Sunday. Once you complete the assessment, the results are usually sent within 48 business hours after your deadline to complete the assessment has passed, not 48 hours after you submit the assessment.  

As with all projects we can’t stress enough the important of one thing. Thoroughly read the guide they send you and have it open and ready while you are taking the tests. Make sure the minute you get the link to review the guide, that going over it is the first thing you do. Give yourself enough time to digest everything in it at least 1-2 times before taking the tests. The guide itself has to be accessed directly through EWOQ which is part of the RaterHub portal. You’ve got to be logged in using the Gmail address you used when you signed up at Appen/Lionbridge. This Gmail account should be a dedicated email account.  

Since you are not able to download the guide, you should bookmark the page with the guidelines so that you can access it quickly and easily. We said that it cannot be mentioned enough and it’s very important that you read and understand the guidelines completely before starting or you will fail the test.  

What are Arrow Leapforce (Appen Aztec) and Lionbridge Ads program payment rates? 

Wages on each contractual hour depend on the country and can vary between $4 to $15 per hour. For more information on wages read here: HOW MUCH CAN YOU EARN WITH LEAPFORCE /LIONBRIDGE/APPEN  

Agents will invoice vendors for rendered services once per calendar month. Fees to independent agents are paid (via direct deposit) within 30 days of receipt of a valid invoice. The payment is made on monthly basis via direct deposit into your bank account. Appen projects are paid now by Payoneer. If you do not have a Payoneer account yet you can get yours here: 

http://tracking.payoneer.com/SHRq 

Note: By using this link for applying for a Payoneer account/card we will both benefit by earning 25$. 

Please read here for more info here:

Payoneer As a Payment Method for Appen, Raterlabs, Leapforce, Lionbridge and Utest

Arrow Leapforce (Aztec Appen) and Lionbridge Ads program Assessment  

The first set of tasks are multiple choice questions (in total 45 questions) that come straight from the Search Ad instructions in the Ads Guide itself. After you have completed the comprehension questions, you will be shown a set of assessment tasks (in total 190 tasks of different types: search ads evaluation, user interest, key words, etc) that asks you to rate just the first section of a Search Ads task. Once this is done you’ll get a set that asks you to rate just the second section. Finally, you’ll get a set of complete Search Ads tasks, User to Keyword, Close Match Evaluations to rate.

The typical exam tasks is a query and an ad creative generated by a search engine in respect to the user query. You as a rater will need to apply rating rule to determine how much promising or unpromising is the ad in respect to user intent. Once you evaluate the ad then you will be asked to evaluate a landing page associated with the ad and to determine how satisfactory is the page and website content in terms of meeting the user intent needs.

Ads rating project/Arrow Exam Tips

Additionally I would like to give general tips on how to proceed with Aztec/Ads Rating Project qualification:

As usual before proceeding with rating you need to make sure you clearly understand user intent. If not, use Google search to research the query and establish the dominant intent, and the secondary intent if one exists. Sometimes it’s hard to understand what the user intent is without doing the search yourself;

Search Ads Evaluation Tasks

Select appropriate query flag if required. For instance, if the query is in foreign language, or it is clearly a porn related query, make sure you select the appropriate flag. Remember that when you are doing ratings, the language should be in your contracted regional language. So if you are working in English, and you get a page in another language, then flag it appropriately.

Examine the ad creative and answer the question of how promising the ad is. You should refer to a specific section of instructions, and not evaluate the ad creative based on your own perception or personal likes or dislikes. Pay close attention to wording of the ad and the URL. In many cases, wording of the ad may indicate the ad deserves a porn flag, or has reference to another search engine.

Check the query and ad creative for the navigational flag. If the query is looking for a specific page or website and the ad suggests the website, then the ad and the query should be given a navigational flag.

There are a few scenarios in which you should pay special attention to. The first one is when the ad offers to repeat the search in another search engine. In this case, the appropriate rating for ads and LP (Landing Page) are somewhat unpromising, and don’t satisfy the query because the action won’t bring the user closer to his goal. Google wants to provide the user with the quickest possible and satisfying solution for the user intent and query. Sending a user to another search engine defeats that purpose entirely.

Select the ads creative rating, or how promising the ad is in relation to user intent. Once you’ve completed the first part of the task you will then be directed to the Landing Page section.

Visit the landing page and examine the page based on the guideline rules of how satisfactory the page is based on the query or intent. Once again, you should not use your own judgement but instead learn how to apply the guidelines rules. In many cases research on the website is required, for instance a quick product search will show you more information about the page, and help you understand if it meets user intent based on the query.

Make sure to pay special attention to the user location. If you see that the user is looking for something in a specific location, such as a restaurant in a specific location, and you get a restaurant in a completely different location, you should apply a negative rating. In this case it’s a good idea to refer to the guidelines and review typical user location scenarios.

User to Keywords/User Interest Tasks/Close Match Evalution

Before proceeding to these types of tasks make sure you read and understand instructions, because the logic is different comparing to approach required for search ads evaluation tasks. You will be asked to rater how much is interesting for a user the suggested page/url based on examination of a user current web interest.

Once you have completed all assessment tasks, including the survey, you will temporarily run out of tasks. This is because your answers will be checked before you will be allowed to move forward. Either you will pass this part or not. You will not see the Acquire Tasks button at this time. Remember that you need to wait 48 hours after the assessment deadline and not 48 hours after you submit. The assessment will be complete after you submit all tasks available.  

Keep in mind that unlike Yukon project/Personalized Assessor and MapsAnalyst (Shasta) projects’ qualifications, the Ads Assessor/Aztec project allows only one attempt to pass the exam. You will not be given to attempt the exam for the second time. 

If you are not very confident you are welcome to contact me for expert tips and recommendations via contact email.

Appen Aztec/Arrow Leapforce vs. Lionbridge Ads rating project  

Many people ask me which project is better and which one should I join. In my opinion I think that Lionbridge is definitely better in terms of offering a better payment rate compared to Appen. It’s also important to note that the exam qualification and training are paid by Lionbridge where at Appen it’s not. So take this into consideration when you apply for both of these companies. Three days of unpaid training is a lot for people to deal with and really when you think about it, no one wants to do an exam for three days, and then fail it having put all the time and effort into it to get a job.  

As always, if you have any questions or thoughts leave a comment or shoot me an email.  

Wishing you great success in your work at home career!

Common Issues of New Raters (Appen Aztec and Lionbridge Ads Rating Projects)

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