How Google Tracks Your Personal Information?

How Google Tracks Your Personal Information?

google-zna-700x1047If you’ve ever wondered how it is that Google is able to give searchers the results they were looking for, it all began back in the early 2000’s when people allowed Google to have their data in exchange for Google products and the possibility of seeing more relevant ads. The whole idea is to provide marketers with data that can be exploited. And by the way, if you were ever curious about whether applications can listen to your conversations or see things through your camera, there really wouldn’t be any need because the data that Google gets would tell so much more about you and your habits. It’s really not that hard. With that said, there really isn’t any reason for some company to hijack your camera or microphone.

This is due in part to your search habits; I.E. the things you do with your Google accounts, whether that be Google Play or Google Email, and this also includes searching using the Google search engine for whatever it is your after. And Google gets a LOT of searches. There are about 40,000 search queries on Googles search engine every second. That comes out to around 3.5 billion searches per day, which equals around 1.2 trillion searches per year.

Every time you search for something using their search engine, your query travels to a data center where an army of up to 1000 computers work together to retrieve the best results based on your query and deliver them back to you. It takes just one-fifth of a second to get those results back to you, but you probably already understood this knowing that it doesn’t take too long to get back search engine results.

Google has several methods for you to see what data it collects :

You might be able to figure out what you were doing 3 years ago on this exact date, including what video you watched on Youtube and what searches you did.

However, what most searchers don’t realize is that there is even a faster and more mysterious process that is happening.

User Profile & Google Ad Systems

As many of you know, when you search something you are entering in keywords, and those keywords are fought over by advertisers, because they are likely offering a product or service that are related to your keywords and they want their ad to be seen and clicked on by you. These are generally the first four search results at the top before having to scroll down. You might recall that before this, Google had some ad boxes on the right of their screen. Those were done away with and instead now you simply see top links which are paid ads. Actually, if you didn’t know this, then you’re not alone, and unless you did, you wouldn’t know those top search results from paid to organic except there being a little tiny box under the link that says ad. Now you can probably see why Google got rid of the ad boxes on the right hand side that people generally wouldn’t click on. Once you click on one of these ads, your information is passed right to search engine marketers where its stored forever in an AdWords account which is never erased.

What is a user profile ?

And if your curiosity goes even further than what you’ve already read, there is a huge checklist of everything that Google knows about you. In fact, it would be much simpler to tell you what Googles DOESN’T know about you than what they do. The thing is that, there really isn’t much to add to this list since everything you do online builds what is called a ‘citizen profile’ on every person who uses Google search or any Google products. Everything from your age, income, gender, sexual orientation, parental status, relationship status, your location, the device you are using, your long and short term browsing status, the products you buy, and even the contents of your email and how close you are to a cell tower is known. Talk about Big Brother.

But things are probably about to get even more interesting. In 2019 there will be what some people have called the Holy Grail of search engine marketing: multi-device attribution. When this technology is realized, as will follow searchers seamlessly across all channels and all devices meaning; social, organic, email, and from mobile to laptop, and laptop to television, etc.

Imagine watching a football game, and an ad comes on for Nike shoes. Your television will emit a super high frequency undetectable by human ears, but can be picked up by a nearby smartphone. So, picking up your smartphone, you suddenly see an ad for Nike shoes the first place with ads you visit.

The thing is that internet marketers know so much about you, and if you’re a daily commuter, they show you ads that people on buses and trains would be interested in buying like some cool new headphones or a nice backpack to carry your stuff in. By the way, if you were curious how marketers could possibly know if you are a daily commuter or not, keep in mind that the smartphone you carry pings passing cell towers. If you are passing the towers uninterrupted at a fast speed, then you are most likely on a train. Stopping once in a while and then moving? Bus or a car. But that’s not all, search for some product on your phone and then physically walk into some department store and chances are good that Google used your phones GPS data to connect your ad click to your in-store purchase. And if you have ever searched for anything non-product related, such as some health problem such as high blood pressure, be ready to see ads based on fixing this problem across all your devices. Google is getting smarter all the time.

Today, 3 out of 4 smartphone owners use Google first above anything else to find what they are looking for or buy some product. You are then presented with a whole bunch of ads or results. These ads speak to what you seek, play on the emotions that are unlike you, and fit your age, income, gender, location, and browsing history, not to mention all the other things that were previously mentioned.

But something changed a while back that helped Google get the most relevant search engine results to you. Google might actually sound like the bad guys, the ones who are snooping in everyone’s business to find out what you like and what new toy or service you are looking to buy.

How Raters Improve the Google Algorithm?

Google is simply a business trying to provide the best service they possibly can. It’s their business model: Provide the best and most relevant results to anything you might be looking for or whatever may solve a certain problem you are having. Their idea is you involve as many people as possible by providing an excellent search experience and related online services as well, such as YouTube and other internet giants.

And unknown to a lot of people, this whole gathering and fine-tuning of information isn’t completely automated….

This is where the Google search engine rater comes in. Google hires company’s like Lionbridge, Leapforce, Appen, etc. to help them sort through all the search results and give feedback on the websites that meet or match the needs of a search engine query. Sometimes we don’t always find what we are looking for in the first search. But search engine raters sift through the stuff that isn’t so good, and give good marks to the websites that are actually providing the stuff you need. In fact, most rating projects focus on content improvement of these two business streams of Google which are the Search Engine evaluation projects to improve search system, and the ads rating projects to improve ads targeting. Search engine raters are the ones who actually improve the results. Sure you can game the system as an internet marketer and use a bunch of black-hat techniques to improve your chances of being at the top of search results, but when a search engine rater gets a website up for review, that website better fit the Google guidelines.

Google is constantly evolving and will continue to do so. They are always changing their algorithms, and doing their best to weed out the bad from the good. However, the search engine rater’s job is very important in giving Google the feedback it needs. There are two major Google rating projects: Yukon/Internet Assessor/Inca which forcus on Search Engine Improvement and Ads Rating/Arrow/Aztec which forcus on improving Google ads system.

Arrow Leapforce(Appen Aztec) and Lionbridge Ads Rating Projects Review

It would be very interesting to see Google stop using these virtual assistants one day, but the chances of it happening are fairly slim. Search engine raters have done a fantastic job of helping fine-tune the search engine giant over the years, and look to continue doing so.

The Evolution Of Human Data Collection Companies In The Last 5 Years

How do Social Media and Search Engines use human raters in improving its services?


How to Work while Traveling Abroad and Do Not Violate Vendors’ Conditions? 

 v-20_c-1_b-4_g-m_9-1_1-3_16-1_3-6_8-1_7-1_5-1_12-3_6-35_10-1_2-18_22-1_15-4_4-1Public networks and foreign IP addresses

When you are working as a rater, you understand that you have to use your computer, and that the IP address, which is the numerical address that your internet service provider gives you, must belong to project locale, it means that you cannot work from abroad. Companies like Leapforce, Appen and Lionbridge do record your IP address. The main reason they do this is for security. The job is considered ‘work at home’ and that is where they want you to be when you are connected to their system and doing ratings. Let’s say that one day you decided to leave home with your laptop and go to a McDonalds or coffee shop with Wi-Fi and connect to dashboard for any one of those companies. Their servers can detect when your IP address has changed and that your IP belongs to a public network and will flag your account and you could lose access. We don’t need to go over how insecure Wi-Fi really is, especially in a public place. This puts their information and servers at risk and this is why they want you at home on a secured connection. If you’re on your laptop at home, you’re still behind your IP address, so they aren’t going to detect this. They will however detect when you go to a friend’s house, or library, etc.  

So you see, this really is a work at home job that doesn’t give you any flexibility at all. And it’s very important that you maintain the integrity of their security systems or you could very well find yourself suddenly terminated. It’s easy enough to lose a rating job for no good reason, and so it’s a good idea to not break the rules when it comes to their security.  

There is, however, a way that you can work remotely and securely from anywhere. You might be asking how that’s possible with everything we just talked about. But there is a way that you can control your computer remotely.  

Working from abroad via TeamViewer

Many of you are probably aware of the software TeamViewer which allows you to connect to any computer remotely, and then take control overt that computer as you normally would if you were sitting in front of it. TeamViewer is not something that is hard to setup and get going. There are just a couple of steps you want to take to make sure its setup correctly. Simply download the installation file from TeamViewer and install it. You are going to want to select the option: Installation to access this computer remotely. You’re just going to set it up for Personal/Non-commercial use. Don’t select the Company/Commercial use unless you want to pay for it and have extra features which you do not need for this setup, nor do you need for your job as a rater. In fact, you also want to install TeamViewer the same way on the laptop computer that you will use remotely. You need to make sure you are setting up unattended access for the desktop computer that you normally use to work. The installation is pretty straight forward and you just need to set a name and password to access the desktop or main computer you will work from. You probably want to access the device quickly and that is as simple as adding the computer to your list of computers and contacts.  

Once you have TeamViewer setup on both computers, it’s the perfect time to test everything and make sure that it’s all working. You don’t want to get remote and then find out it’s not working for some reason or another. There are many things to consider when checking everything out. If you have some problem with connecting, then the first place to check is your anti-virus. Make sure that if the anti-virus you use has the option to allow the TeamViewer program through its firewall.  

What about the smartphone thing?

At this point many of you are probably wondering about the smartphone thing. Some tasks are done using your smartphone at home, and some on your main work computer. But there is also a solution for this, and you can run an Android emulator right from your desktop.  

Lately there has been a need for Android emulators for PC’s, and mostly the need has come on from gamers. However, there are many good Android emulators out there for the PC and the Mac. For your smartphone tasks you just need something that is going to do the job, and most of these will work fine.  

The mainstream emulator is Bluestacks and has been around for quite some time and it looks as though it probably has the most active development team. The newest version is Bluestacks 4 and seems to work pretty good for many applications and will likely work for what you need.  

MeMu is another decent emulator that has a lot of good functions and works well with just about everything. Additionally, it supports Android Jelly Bean, Kit Kat, and Lollipop. That’s important working with some applications that Appen uses because their requirements are a smartphone running Lollipop. The nice thing about MeMu is you can run several instances of the program at once in case you are working on two different projects which can come in handy.  

In our experience, Nox is also another Android Emulator that works well and has good features. The nice thing is that this emulator is really forgiving on system resources which for slower computers might be an advantage. There are other Android emulators and there are plenty out there for Mac that run well. Nox is free and works just as good on a Mac as it does on a PC.  

Of course, you want to make sure to test out your system and make sure that everything is working. There is only one drawback to this system and that is when you want to work remotely, you need to leave your main computer on. You do not need the monitor on, and it can go to sleep. But this also brings up another problem, and if someone uses your computer, or turns it off, then that could be a problem. So if you live with your family, then you might want to make sure they understand your computer is off-limits. 

If you have any questions or suggestions on this topic, feel free to leave a comment bellow.

Bing Search Engine Rating Projects vs Google

Bing Search Engine Rating Projects vs Google

экрана 2018-08-25 в 14.23.09When getting into jobs as a search engine evaluator, you will find that one company will produce ratings for one search engine, such as Google, while another company will offer jobs as a rater in Bing which is Microsoft’s Search Engine. Like Google, Microsoft also needs research and pages rated just like Google.

As far as the job is concerned, it is basically the same job except you are rating results in different search engines that turn up different results. The pay generally varies depending what company you work for with some reporting earnings in the $12 to $15 dollar per hour range.

Some of these jobs are changing and they are being called different things such as ‘internet analyst’ which puts a twist on the tasks you are given. Previously when working as a search engine rater, you were given results that were based on generic search results. However, as time went by, Google started asking raters for permission to use their personal data. Basically, if you were surfing for stereo’s or smartphones, and you started doing this job, you’d get back results based on your surfing habits as linked to your Gmail address that you use.

The job that Raterlabs offers is a Google Search Engine and Google Playstore project where the raters are now called ‘Internet Analyst’ where the tasks you get are based solely on your personal Google use. It’s a part-time position that currently looks to be for the USA region only, but this does change from time to time. The requirements and skills to get this job are nothing that most people don’t already have if they are good at searching or surfing the internet. With this job they want raters to possess a computer with high speed internet, and also an Android phone with version 4.1 or higher, or an iPhone version 4 or higher. The job most likely involves doing ratings on both the computer and the smartphone. Sometimes tasks are available on only one device or the other. So it’s good to have them both because you will likely get smartphone tasks. It is also noted that in the description that they want raters who use Google Play often. There is a possibility that tasks involving Google Play will be available. This job’s testing and qualification is no different from the previous exams for search engine related jobs. There are three parts to the exam leading us to believe it’s the same exact material for the regular rater. The job is basically the same after all, the only difference is now its personalized to you. It is not known what the pay is for this job as that information is confidential and you sign a non-disclosure agreement about not discussing your pay. But it’s likely in the $12 dollar per hour range if its Raterlabs.

Appen Global also offers this type of position even though they also own Leapforce and likely are using them as a source of experience and also taking advantage of the workers who were already employed by Leapforce along with their experience. Appen calls their position Web Search Evaluator which likely has the same test. It is unknown if Appen supplies raters for both Google and Bing but it’s possible that they do both. All the requirements and testing are the same for Appen since they are providing raters for Googles Search Engine. But it is rumored that the pay for this position is much lower than you would get if you worked at Lionbridge or Raterlabs. This is because Appen is a much larger company with a much larger talent pool to take people from. This allows them to pay much lower wages. So in this case it’s actually better to get these types of jobs at other companies like Leapforce/Raterlabs, and Lionbridge. It’s interesting to hear that Appen is doing some interviews from Skype now.

Speaking of Lionbridge, we are getting to them next. This company seems to have a good reputation for paying people better than the other companies for the same type of job. They also offer opportunities for the Search Engine Rater but they likely offer rating jobs for both Google and Bing. Microsoft does use Lionbridge to hire human search evaluators, but Microsoft calls you ‘judges’ instead of raters. Lionbridge was known to pay raters $14 an hour for these positions although that wage has probably fluctuated over time.

You’re probably wondering what the difference is in rating for Google or the Bing search engine. Bing has a project called Human Relevance System or HRS and it’s the system that they use to have human raters judge search results with. The HRS project is similar to the Quality Rater program that Google employs. However, it’s interesting to know that Microsoft’s version has been around since 2004 since MSN Search began generating its own results.

Not much has been written about Miscrosoft’s HRS project, but leaked copies of the guidelines are floating around that go over the process of rating or ‘judging’ websites. The difference between Googles rating guidelines and the HRS is that HRS uses what is called a rating matrix. This matrix combines the searcher intent with how well the returned document satisfies the searchers intent.


You can see the five rating options that judges can use from perfect to bad. This is the absolute heart of how you would rate returned search results. This might actually be a little easier to understand for some raters by judging just the intent and how well the intent is satisfied.

But there is one other aspect of the HRS system and the guidelines go over it in a pretty detailed manner. This is called Freshness and basically you will look at the content to see how up to date it is. Some information can be relevant but be a couple years old when some things have changed and the information isn’t updated or fresh enough to contain those changes. The Freshness system is based on three categories; Fresh Not Important, Very Likely Fresh, and Most Likely Fresh. The Fresh Not Important will be for things where the facts will never change no matter how fresh the article or the page is, while the other two will be based on the articles ability to receive fresh content.

When it comes to the difference between Google and Bing as far as their rating systems, they aren’t really all that different from each other. But if you will be working as a search engine rater, and you are looking for stable tasks, you might want to try and get Google search rating jobs since there is more volume when it comes to this search engine over Bing. Still, both jobs are decent, but it really depends on who you are employed by. Appen seems to be one of those companies that will pay people as little money as possible to make more money themselves. This was their whole point of buying Leaforce; to squeeze out the competition. So this company will pay less. Lionbridge or Raterlabs will be the places to try and get these jobs.

When it comes down to Bing, it’s not a very big project in terms of the number of raters who are hired for this as compared to the raters that are hired for Google. That shouldn’t be a big surprise because we all know that Google has a much higher search volume and a lot more users. The judging platform for HRS is a bit outdated, not convenient to use, and it only works on Internet Explorer of course. Also, the test has a part in where you have to judge the search results for relevance of around 100 items and they give you very little time to do this. Many candidates often fail the test and are unable to pass the exam.

iSoftstone is another vendor and is regarded as the main vendor for Microsoft Bing. They also have the 3 test qualification and that test seems to be the same no matter who you apply for. The first test goes over the guidelines, the second test is an English Grammar test, and the third exam tests your computer and internet skills. All work is done in the HRS platform and you have to complete a qualification for each task. There is a guideline for each one of the tasks, but you don’t need to worry because everything is explained in videos and emails. Tasks are categorized as hits or pages and for each hit or webpage that is shown you get 0.01 penny to 0.20 cents US. If you do tasks/hits quickly, then you can make easily $10-$15 dollars US per hour, and some people even more. You might be tempted to go through some of the tasks as quickly as possible because the more you complete, the more money you obviously make. However, sometimes during these tasks you are sometimes tested so you have to be very careful. Too many mistakes and they will remove you from the project and you won’t receive any more hits. ISoftstone is a bit easier to work for in that they don’t have a huge amount of work compared to Leapforce/Raterlabs.

Basically, what this whole thing boils down to is the individual. Some people might like working for Bing because the workload is lower, but you’re going to make less money because of this. If you need more stable work and higher than average work, then working on a project that involves Google will probably be a better alternative.

Do you work for any of these companies? We would like it if you shared your experience here in the comments. And as always, if you have any questions, let me know by email or in the comments and I will answer them as soon as possible.

iSoftStone and Appen Butler Hill: search engine evalution service for Microsoft Bing



Taxation for Independent Contractor’s Pros and Cons

If you are working as a Search Engine Rater or Social Media evaluator for any company that doesn’t hire you directly, then you are known as an independent contractor. Regardless of whether you are an independent contractor, a freelancer, or consultant, you will be considered as ‘self-employed’. What this also means is that you are responsible for doing your own taxes. There can be some advantages to this and also some drawbacks.

But first some of the pro’s.

If you’ve been working for companies like Appen Global, Leapforce, or Lionbridge, you know that you are basically your own boss. It’s very rare that you have to work with other people in these jobs or have much interaction at all. This can be a good thing or a bad thing. Keep in mind that the people you are working for are not your supervisors. You’re a contract worker which simply means that you provide your services in exchange for a set wage or price. You are largely in control of when, how, and where the work is done. And you can do the work when you want to as long as it gets done.

Another advantage of being an independent contractor is that you will make more money than if you were simply an employee. The reason for this is because companies are willing to pay more for an independent contractor because there aren’t any expensive long term commitments and the company doesn’t have to pay extra money for employment benefits.

The other great thing about being an independent contractor and working on your own is that you get to deduct more business expenses than a typical employee can claim. Think about everything you need to do your job, your computer, your desk, your chair, even the internet connection you are paying for can all be deducted as an expense at the end of the year. This basically means free office equipment.

One of the first things that you will want to do is come up with a plan to save enough money to pay your taxes at the end of the year. Working as a freelancer means that no one is doing your taxes. Your pay is given to you all in one lump sum with no taxes taken out. It is important to understand the basic tax laws. If you are not sure what to do, it is advised to talk to a tax specialist in order to help you save enough tax out of your paycheck.

But there are also some cons of working as an independent contractor.

One of the big things is that contractors aren’t eligible for any type of health or unemployment benefits because you are basically self-employed. So if you need health insurance, you would have to find something on your own that you could pay per month. Now you see why being an employee has its benefits when it comes to taking care of taxes and health insurance. You can still do all this stuff on your own, and it’s not impossible to get your own health insurance, but all that stuff takes time to keep track of.

It should be noted that if you are a US Yukon project rater then you’re a part time employee and your taxes are done for you. There still are other projects that are done on contract basis.

Knowing your taxes and how much you need to deduct is the most important part. As long as you keep enough money to cover taxes then you won’t have to pay anything. The biggest problem here is not withholding the right amount or not enough taxes. A single person in the USA will pay more taxes than a married person will. So it’s important to know exactly what you should be deducting from your pay.

For the USA you must take out self-employment taxes which are Social Security and Medicare contributions.

Some things that can help you:

There are some tax calculators online that can be used to accurately deduct the correct amount of money in taxes, including the self-employment taxes. That money should be kept in a separate bank account always so that if anything happens with the main bank account, that money is safe. So create a savings account and put that money into the account and don’t touch it until the end of the year when it’s time to do taxes. It is important to remember that it’s better to save too much than not enough.

When it comes time to do your taxes, it might be good to hire someone that can put together everything for you including your business deductions such as your office equipment or computer that you use to do your work on. There are some limits of course on what you can deduct. Find out exactly what you should have paid and make out a check and send it to the tax government in which you live. In the USA it’s the Internal Revenue Service.

As an independent contractor you won’t pay less or more taxes than if you were an employee. The only difference is that you have to do all the paperwork yourself. However, you are able to take more physical deductions than an employee would because you provide yourself with all the tools you need to do your job on your own.

In closing, it shouldn’t scare you to do your own taxes. It’s not any more difficult than doing your taxes as if you were an employee, and you might actually get the tools you need to do your job for free.

Appen Acquires Leapforce in Multimillion Dollar Deal: What Are Potential Risks for Current Leapforce/Raterlabs Contractors?

About the Deal

In what might not come as a surprise to many, Appen, the language and search data service provider has made a move to acquire its US-based competitor ‘Leapforce’ for an estimated $105.3 million dollars. Leapforce was founded in 2008, headquartered in Pleasanton, California, and specializes in search relevance through a highly automated and proprietary end-to-end technology platform, which of course is Raterhub; the tool used by search engine raters to rate search engine results. It is a move that will make the company a leading provider in search data services. Mark Brayan, Appen company CEO said that it gives Appen the capability to serve their customers better. This deal comes after Mr. Brayan and Leapforce CEO, Daren Jackson, met a couple of years ago and remained in touch and formed a friendship. About six months ago, Mr. Jackson reached out to discuss a potential deal as both acknowledged at some point that the businesses would be better working together instead of against each other.

The Acquisition is subject to customary conditions precedent and is expected to complete on or around 7 December 2017. Appen’s existing customer base consists of, amongst others, a number of large global multi-national technology companies. The projects awarded by these companies, or the ongoing services which Appen may provide to these companies, can generate large amounts of revenue from that one client. The same is true for existing customers of Leapforce. However, and not surprisingly enough, Leapforce generates 99% of its revenue from only two customers, in the approximate proportion of 71% revenue from one customer and 28% revenue from the other customer. We’re guessing that these are both Google, and Facebook.

This brings up questions such as the acquisition of those contracts, or how Google feels about this merger of the two companies. The existing CEO and CTO of Leapforce, Daren Jackson, will join the Appen management team and will continue to manage the Leapforce business going forward. Leapforce is heavily dependent on the CEO who has the key relationship with its major customer and is key to the operations and service delivery of the Leapforce business. This of course means Google. Leapforce has only about 21 full-time staff, all of whom will be joining Appen.

What Are Potential Risks for Current Leapforce/Raterlabs Contractors?

The biggest question about this merger is finding out what exactly what will happen with Leapforce independent contractors. One of the risks that was mentioned in the acquisition merger was as follows:

“Some of the Appen Group’s search relevance and data analytics services are crowdsourced to, and often performed by, independent contractors. This is also the case for the Leapforce business. The independent contractors performing these services are retained pursuant to written agreements with a member of the Appen Group that commonly specify the individual’s status as an independent contractor, confirm the individuals are not employees of the employing company, and require the individuals to indemnify the employing company in the event the individual incorrectly represented their status to the employing company.

So if you are a Leapforce independent contractor, then you might have to sign new agreements with Appen after a certain time. And for the time being it looks like your job is secure, but its only as secure as it was before. Leapforce can at any time choose not to renew your contract for whatever reasons they see fit.

Or there could be a good chance that Leapforce independent contractors could have their contracts not renewed because Appen has a huge crowdsource pool from which to draw people from. Why do we think this? It was also mentioned in the merger agreement the following as seen as a risk factor for the merger:

“Notwithstanding the foregoing express contractual language, from time to time in the United States individuals retained by a member of the Appen Group as independent contractors may file claims for unemployment with the applicable state unemployment agencies claiming employee status with a member of the Appen Group and seeking unemployment benefits. Leapforce, being a US-based business, enhances this risk. Unemployment benefits are, from time to time, awarded by the US state unemployment agencies, which may result in nominal charges or increases to the employer’s unemployment tax accounts with the various states in which these individuals perform services and in which the member of the Appen Group does not have existing employees. The Appen Group is also subject to the usual risks posed to businesses that employ crowdsourcing, including claims relating to employee classification, claims to benefits, wage and hour claims and other employment claims.”

Of course this is true for any company when they acquire another business. But to be honest, in some markets Appen is known for paying miserable wages as compared to Leapforce and Lionbridge for the same search engine evaluation job. They have even lowered wages in some countries and pay far less than Leapforce did. There really isn’t any regard for the independent contractor in this situation.

And while its certain that all the internal employees were taken care of, as they will also go to Appen with their CEO, it is uncertain what the discussion was about the current raters. In our experience, independent contractors with both companies are simply a number or statistic. As an independent contractor for either of these companies, you are nameless, and you are expendable. This is the sad truth about being a contractor and working for these companies, along with the fact that you’re not really an employee for any company, and you have no benefits at all unless you are an employee.

And outside of this merger, it’s easy to see the behavior that this company takes against the people that help make them money. In some markets, Appen Global reduced their hourly rate for a project known as Aztec. In fact, some raters were hired with a higher starting hourly wage than others. And as mentioned before, in some countries Appen only pays HALF of what a Leapforce rater is paid.

It will be interesting to see what happens with the current independent contractors who work for Leapforce and whether they retain their contracts. One thing that is uncertain is if Appen will be calling the shots on the current Leapforce raters, or if Appen will take over and get rid of the ones that are paid more so they can take from their talent pool those who are paid far less for the same job. Regardless of the outcome, we feel that there might be a lot of raters who will end up losing their jobs in the mid or long term. After all, Appen Global doesn’t really care about the little guys who actually do the work. They seem simply set on cornering the market by acquiring their competitor, and then paying people lower wages for the same job.

If you are currently a Leapforce search engine rater or Raterlabs rater, leave us a comment and let us know what you think about the merger, what has been shared with you. We’d like to hear from you.



How To Apply for Search Engine Rater And Social Media Evaluation Jobs

Sometimes finding these types of jobs online takes a bit of research. Most of the big companies that offer these types of jobs don’t usually advertise in common places or online job boards. You usually have to go directly to the company and apply on their website. I have seen that Appen Global advertises their jobs on, but that website charges a monthly fee. I never quite understood how a company can charge you to find a job, but they are the exception.

Finding these jobs and applying for them are different for each company. Going to each individual website is the best way, as long as you know where to go, and how to apply. With that being said, this article, and the videos we have provided, will show you how to find the work from home jobs.

One of the other important things to consider when looking for these types of jobs is your location. Some of the contracts that are offered through companies like Appen, Lionbridge, and Leapforce require you to live in the demographic area that the project requires itself. The reason for this is because the data from different regions will be different depending on location and the language.

Before you begin to apply for these jobs, or really any job for that matter, it’s probably a good idea to go over your resume and make sure it’s up to date, and that it includes only the important information that is necessary. It might also be to your benefit to have your resume checked by a professional. The resume experts at is an awesome service that I have used in the past, and having your resume edited or corrected by a professional is a sure fire way to get noticed and get you the job you want. Many of our readers have had very good results with them.

To visit their website Click Here:

Another important note is that if you have worked previously on other social media projects with different companies, don’t mention this on your CV/resume. The two most important factors about this are that you do not need previous experience for these jobs. And second, if you have worked on these types of projects before you will most certainly be looked over and turned down for similar projects. The reason for this is uncertain, but we have seen other people turned down because of this.

You can work on two different projects for more than one company. However, you need to use a different IP address for one or the other. So if you work for Leapforce and want to work on another project with Lionbridge, you will likely need a different IP address. Leapforce seems to be the only company that records an IP address and this is shown in the backend or the portal of the work dashboard. This is why it’s a good idea to use a separate IP address for another project. It might also be a good idea to use a different email between companies when applying for and working on these jobs.

Some advice when working on different projects so that you don’t overwhelm yourself is to get some experience working on one project with a company before trying to get another contract with a separate company. Most of these contracts are part time. So its beneficial to have more than one project at a time if you can handle it.

A really important thing to note here is that you can only have one contract per IP address when it comes to these companies. So if more than one person is working for any of these companies, it is important to have a separate IP address. You can usually order another IP address from your internet service provider for about $4-5 per month extra. Check with your ISP to find out if you require more than 1 IP address per household. You can read more about this in FAQ


Lionbridge search rater project is called the Google rating project which is the same as Yukon at Leapforce and raterlabs. They also have the positions of Personalized Social Media Assessor, Personalized Internet Assessor, and Personalized Web Assessor.


At Leapforce/Raterlabs you would apply for Search engine evaluator position first, and then based on project availability, you would get invites for Yukon, Nile, (Facebook social media evaluator) Truckee or Shasta projects. You can work on more than one project at a time.

Appen Global

Many of my readers will be interested in how to get invited to other projects at Appen Global. Appen Global offers a lot of different types of projects that you are able to work on. Unfortunately, is not likely that you would be contracted to start on projects such as the Thunderbird music project from the beginning. You would be more likely to start on a larger project first such FalconInstaAds or the Aztec project. Once you have started working at Appen, and you are on a Falcon project, like any of the social media projects that they offer, you will likely get an invitation to start on other projects as well. The more you work, and the better your performance is, the more offers you will get from Appen.

Those projects include:

Aztec (Web search evaluator/Search engine evalutor)

Facebook/Instagram Ads assessor projects (Social media Evalutor)

How to Apply

We thought it would be a good idea to create some quick walk-through videos to show you how to apply for these jobs and the different companies. Some of these

Lionbridge: go to website


Leapforce: go to website


Appen Global go here:


How long does take to hear back from Lionbridge/Leapforce/Appen?

It depends on many factors, sometimes immediately, and sometimes it can take 3-4 months.

It might be that at the moment of your application submission, quota of raters for your country was reached and therefore Leapforce/Raterlabs or Lionbridge does not hire new rater at the moment. As soon as they fire unsuccessful raters, they continue hiring new people to maintain the required number of raters in your country.

How Social Media and Search Engines Use Human Raters in Improving Online services?

o-BIG-DATA-facebookThere is a lot of information here about the different kinds of jobs that a rater does for companies such as Appen Global, Lionbridge, and Leapforce. And over the past year or so, there are a lot more jobs than just your average rater job. There are even more types of jobs now than before. Everything from recording your voice for voice recognition applications, to social media evaluation. What isn’t generally talked about it the process and what you are actually providing as a service.

What it mostly comes down to is data. In reality, most of these jobs are simply data collection. Facebook, Instagram, and Google all require some type of data collection in order to create programming for their algorithms. Most of you who work for these companies probably don’t realize what it is that you are providing. In fact, your job is a lot more important than you think.

Google was always at the forefront of providing the best user experience for its searchers or users. And many people think that it is just their algorithm that does all the work. But no one really knew until recently when the Google Guidelines were leaked online that humans actually had something to do with it directly. As a rater, you are not actually rating the website, or giving the website you are looking at, a grade. Instead, you are using the guidelines written by Google engineers, to give the algorithm its data.

The data that you return for doing rating is actually fed to the algorithm where it judges and grades websites based on the real world interactions through raters. It is often thought that the job you are doing is actually affecting those pages and ads that you see. In a way, you are affecting them, but not directly. It is only by the data you collect that will affect websites, ads, and services in the long run once the algorithms are programmed using your data.

The same can be said for Facebook and what some of the social media evaluation jobs do. For instance, the Falcon Video Recommendations program had guidelines that were written so that when raters were looking at videos, the algorithm would know what to do concerning video’s and the content of those videos, whether they were helpful, if they should be flagged, and why they didn’t meet any quality expectation. Facebook ads also have an algorithm which is programmed by the engineers from the resulting data collected from raters. Instagram is no different. This company needs real people to rate and check ads so that its algorithm can be programmed. The videos were judged on how relevant and interesting they were, and why the videos were interesting or not. It is the information that was given on what made a good video good, or a bad video bad that was the most important data needed.

This becomes valuable real world data in which future guidelines and algorithms can be programmed. But once again, when the guidelines will change, the data needed will also change.

This is the main reason why you see some projects come and go, and why some are continual projects. Once one project has enough data, the algorithm is programmed and data collection stops until more data is needed or they make some changes in any general guidelines. Anytime changes are made in guidelines, raters or data collectors are once again needed to evaluate the current content being put online by advertisers, website builders, or even people who run Facebook pages and ads.

Some other types of projects that include the collection of data are voice recognition applications where you get a project that asks you to record your voice saying certain commands. Once enough voice data is collected, the product is programmed and tested. Some of these projects can be very interesting and I’ve seen a lot of them being offered by Appen Global as part of the talent pool network.

All these companies have one thing in common. They seek to improve their user experience. They can only improve the experience by having real world testers or raters look at the actual content, and rate the content based on the carefully crafted guidelines. This data definitely improves services and ads for the best user experience possible. Google, Facebook, and Instagram know that it would be impossible to create this experience without its social media and website raters.

How does Google use human raters in web search?

Payoneer As a Payment Method for Appen, Raterlabs, Leapforce, Lionbridge and Utest

Payoneer – what is Payoneer and how it works? 

downloadPayoneer is a payment processing company like PayPal, or Skrill, but in many cases PayPal or Skrill might be more difficult to deal with depending on which country you live in. One of the most important to think about when working online is how you are going to get paid. If you don’t have a tool that can bring you your payments fast, secure, and in a guaranteed way, you will not be able to get paid for the work you do. Having an easy way to get paid will help you focus on your work without being worried about your payments.

Before I started working with Payoneer I tried PayPal, Skrill and others, but I had a lot of cases where I faced difficulties with these companies. It wasn’t only me, but also the companies that I worked with had problems with them, so this caused my payments to be delayed. Now I  receive payments directly from Payoneer Mass Payout partner, and I also use the U.S. payment service to withdraw my funds from PayPal. Recently, I also started to use the new service – withdrawal to local bank or direct deposit as its more well known.

Benefits of pre-paid card:

  • Non US residents can open a bank account in a US bank and get the prepaid master card in USD currency.
  • Possibility to purchase goods in US online retailers for non US residents such Newegg, Amazon, etc.
  • You can withdraw funds anywhere in the world
  • Fair service and conversion fees
  • Possibility to withdraw money in USD currency from PayPal to your Payoneer prepaid card without currency exchage in PayPal system

Payoneer and Appen/Leapforce

Appen Global was using one of the largest payment processors ‘ADP’ but has decided to use Payoneer for making the majority of their payments. It is much easier to get the account setup and have this beforehand. As an independent contractor, you are always responsible for doing your own taxes, so Payoneer will not withhold taxes. You must do this on your own. Payoneer will make you go through some approval process but if you are working for Appen Global, you will be approved as there is no other way to accept payments. Even if you may not use it for Appen (if you do not into any project) you can use it send and receive payments for majority of services/websites as it is becoming an alternative for PayPal.

If you are working for Leapforce, you might know that starting on September 4, 2018 that the company is changing their payment processor to Payoneer. There will be no other way to get paid by Leapforce unless you have registered with Payoneer. Registration begins on September 4, 2018 and closes on September 30, 2018. It is very important to note that if you are working for Leapforce and you do not register to received payments through Payoneer, any contract that you have will be terminated.If is very important to take care of this right away because you don’t want to lose your contracts.

Payoneer now has a sign up program that’s a good incentive to join, lets benefit together!

%d1%81%d0%bd%d0%b8%d0%bc%d0%be%d0%ba-%d1%8d%d0%ba%d1%80%d0%b0%d0%bd%d0%b0-2016-12-04-%d0%b2-19-31-58As Payoneer is now the only way to get paid by Appen and Leapforce, and if you do not have a Payoneer account yet I invite you to apply for Payoneer account via my referral link:

Use this link for signing up to Payoneer and we will both benefit by earning 25$, once your account is loaded with payments.

How To Add Payoneer For US raters at Raterlabs and Lionbridge (Direct Deposit)

Payoneer offers receiving accounts via the Global Payment Service, which enable you to receive local bank transfers from companies and marketplaces in the US, Europe, UK, Japan and China directly to your Payoneer account.

US Lionbridge independent agents and Raterlabs part time workers may use Payoneer account for receiving payment from Leapforce and Lionbridge. Only US raters can use this method of payment  since only ACH (US local bank) transfers in USD can be accepted, and Raterlabs and Lionbridge send payments to US raters via ACH (direct deposit), while international raters revive their payment via wire transfer (Lionbridge).

Where to find your Payoneer bank details to provide Leapforce or Lionbridge raters with?

1.Go to your account page->Receive->Global Payment Service


2.You will then see the bank information page here including name of bank, your count number, and the bank routing number which you will need to give to Leapforce or Lionbridge when setting up direct deposit:




Join Payoneer and be awarded!

Are you a US search engine candidate or a US rater working on one or several projects? You have not got a Payoneer account yet? Join Payoneer today via my VIP referral link. Use your Payoneer account for receiving payments from your employees and/or customers. Receive payments at the amount of 5000$ within 3 months after registration and be awarded with 250$! Contact me for VIP referral link via



A cool app which will increase your productivity for Appen and Leapforce projects

How to remotely control your Android Device from Your PC with a USB Cable

If you are doing any type of website rating for either Leapforce or Lionbridge or Appen, there are tasks which require you to use your Android phone or mobile device. Of course having a nice phone and a big screen are big advantages. But not everyone has the luxury of having such a device, and doing rating work on your Android device can become tiresome and tedious after doing rating for a long time.

Thanks to some new technology and some pretty decent applications on the market, it is now possible to control your Android device using your PC.

In this article I am going to explain how to control your Android phone from your PC using the USB cable that comes with your phone.

While it’s true that nobody likes wires, a wired connection is reliable and the most favorable when you are interacting with the Android screen from your Personal Computer. It’s handy, it’s fast, it’s accurate, and it’s easy on your eyes and your nerves as well as for your productivity.

Some of the other main features or reasons for wanting to look at your Android device from your PC is that photos or videos are bigger, easier to see, and your rater or search engine results are more clear and easier to read with a bigger screen. Control is a big factor too in that you can use your mouse to quickly navigate your Android device.

And while it sounds like it’s going to be a big hassle to set this up, it’s simple and not as hard as you think. There are actually many tools out there that can help you do this. But I think I have narrowed down the easiest and best way to get you setup quickly.

The main goal is to mirror your android device so that you can see it on your PC screen and control it. So let’s get started.

The first thing you are going to need is the latest version of the Chrome browser on your computer. It doesn’t matter if you have Windows PC, Mac or Linux. This will work for them all.

Step 1: If you don’t have Chrome you can get it here on Google’s Chrome Download Page

Step 2: Once you have Chrome installed on your PC, you will want to find an extension called Vysor from the Chrome Web Store.

Step 3: Now things from here might get a little tricky, but be patient as I will explain in detail how to enable USB Debugging on your Android device. Since you are going to connect your Android device to your computer, you will need this enabled so that the PC can see your device.

How to do this is simple, but first you need to enable Developer Options. Developer Options is not something that you are going to want to play around in. The only options you need is USB Debugging for this procedure.

So here is what you do to enable it if you can’t see I this option in settings.

Go to Settings > About Phone > and find the Build Number and tap on this 7 times. It will tell you that you are about to unlock Developer Options. After you’ve tapped on it 7 times, you should go to Settings and verify at the bottom that Developer Options is enabled.

Step 4: Now connect your Android phone or Tablet with PC via USB Cable. On your Android device, make sure to check and see that you have USB connection as Media Transfer Device and not any other options such as charge only.

Step 5: Now open the Vysor application in Chrome. You can shortcut your way there by typing chrome://apps in your browser URL field. An Alert is going to pop up asking for permission for USB debugging, Tap OK.

Step 6: In Vysor you should see your android device listed as a connected USB device. Click on that device and it should start to mirror the current android screen in the Chrome browser window. Please note that Windows users  need ABD Drivers which can be downloaded from the link on Vysor control pannel.

From this point on you can now control any Android Device, your phone, your tablet right from the computer screen. You can open any application and use your mouse and PV keyboard to type whatever you need. There are some additional features that are in Vysor like sound volume control, lock screen feature, screenshot capture, rotate screen, etc.

There are some pros and cons to using any type of system like this and while nothing is perfect, the only thing is having to use the cable to attach the phone to the PC. For many people this won’t be a problem.

You will notice that the interface works very smoothly, and you’re not likely to experience any type of lag from the PC to Android control. There is also a WiFi connection that is offered in Vysor, but you will have to upgrade to Premium or Paid user to get this option. Personally I like the fact there isn’t any lag of control with the wired connection and it works great for me.

For those who might be looking for other tools, or maybe your device isn’t working well with the Vysor application, there are other tools that can mirror your Android Device on your computer.

Mobizen is another application that is a Windows based software and is also feature rich and you also need to download an Android application along with the PC software. It does work well and the plus for Mobizen is that they offer free WiFi connectivity option.

As a rater, I find that it’s much easier to see what my android device is doing on my computer because my eyesight isn’t as good as it used to be, and I like the ability to move around quickly and easily using my computer to control the Android Device. Anything that makes your job easier is definitely worth the time to try out in my opinion.

I would like to know what you thought if you’ve tried this, so if you’ve installed this, and it’s helped you or you’ve had some problems, please leave me a comment.

Projects and Vendors Compatibility: How to Work on Several Projects and Do Not Violate Vendors Conditions? How Much Can You Earn With Leapforce, Lionbridge and Appen When Combining Several Projects?

How Much Can You Earn With Leapforce, Lionbridge and Appen?

earn-money031When you start working for Leapforce, there are a couple of different projects, and the main one is Yukon. All projects have codenames. Yukon is the Google search engine evaluator project. There are also other projects such as Nile which is rating Facebook ads and Truckee which is rating Instagram ads.

Both of these projects pay different amounts depending on where you are located. Yukon and Nile both pay $13.50 USD per hour in USA and Europe  and $6-8 USD per hour in another contries.However, when you begin, and until your quality scores improve, you are only allowed 2 hours to work on Yukon per day. Once your quality scores improve, you are then able to work up to 40 hours per week if you are unrestricted.

Currently Nile and Truckee are new projects and each rater who is approved for this product can work 1 hour per day. This may increase in the future.

So you could make about $2000 per month in USA at this rate if you work the total 40 hours per week, plus being involved in another project such as Nile or Truckee. You do not have to work full time at Leapforce, but you must stay within productivity levels or you can be taken off the project. You can put in 20 hours a month and be OK on productivity.

The bottom line is that it totally depends on how much time and effort you want to put into the job. If your quality scores are high, you will have unlimited access to tasks. In the beginning you might only get a couple of hours per day.

Leapforce doesn’t allow any rater to go over 26 hours per week(in case of Lionbridge it is even less, 20 hours per week).  So there is a limit. Sometimes Leapforce offers bonuses which are currently an extra $3 per hour if you get to a certain amount of hours and tasks. These bonuses can change from time to time.

Hourly rates across different countries: Leapforce (Raterlabs), Lionbridge, Appen


Falcon Insta Ads 13,5$ was 8$/now 5$ 4$ was 7$/now 5$ 4$
Post Tagging (Facebook)/Typeahead 13,5$
Aztec (Google) was 12$/now 10$ 3$ was 7$/4$/now 5$ 3$
Music Search/Fuse (Apple) 13,5$ 7$
Falcon Video Recommendation (Facebook) 13,5$
Truckee (Insta) was 13,5$/now 10$ 14$ was 9,45$/now 7$ was 6$/now 4$ was 8$/now 5$ was 7$/now 4$
Nile (Facebook) was 13,5$/now 10$ 14$ was 9,45$/now 7$ 15$
Shasta per task per task per task per task per task per task per task
Yukon (Google) was 12,5$ (net)/now 10$ (net) 14$ was 10,5$/now 7$ 14$ was 6$/now 4$ was 8$/now 5$ was 7$/now 4$
Social Media Assessor (Google) 14,5$ (gross)
14$ 12$ 7,3$ 7$
Ads Assessor (Google) 13,5$ 14$ 12$ 7,3$ 7$
Maps Analyst (Apple) per task per task


Why Appen decreased hourly rates almost in all markets after acquiring Leapforce? Read here:

Appen Acquires Leapforce in Multimillion Dollar Deal: What Are Potential Risks for Current Leapforce/Raterlabs Contractors?

Can raters combine several projects at  Appen and/or Leapforce/Raterlabs/Lionbridge?

The good news is that you can combine work at Leapforce or Lionbridge and Appen Butler Hill , so potentially you can increase your income max. $2200 providing more or less the same service and working 5-6 hours per day 5 days a week on 2 different projects! Bellow you will find a project computability matrix:

AppenFalcon Insta AdsFalcon Video Recommendation (Facebook) Post Tagging (Facebook)Aztec (Google)Typeahead Project
Music Search (Apple)Inca (Google)
Yukon (Google) Yes Yes Yes No Yes Yes No
Truckee (Insta) No ? ? Yes ? Yes Yes
Shasta Yes Yes Yes Yes Yes Yes Yes
Nile (Facebook) No No No Yes No Yes Yes
Social Media Assessor (Google) Yes Yes Yes No Yes Yes No
Ads Assessor (Google) Yes Yes Yes No Yes Yes No
Maps Analyst (Apple) Yes Yes Yes Yes Yes Yes Yes

According to policies of all major vendors (Leapforce, Lionbridge, Appen), raters can’t work at competitor companies due to possible conflict of interests. When it comes to Google rating project, Leapforce and Lionbridge can find duplicate accounts very fast, and as a result, you will lose both accounts.

There are a few exceptions, for instance, you may work at Leapforce or Lionbridge on Google project and apply for the Social Media Evaluation projects at Appen (which are not related to Google e.g.: Instagram or Facebook). When applying for the role, applicants should make sure they never mention that they are in the project at another vendor, the best strategy is to say that you have no related experience.

Keep in mind that rater cannot combine two projects which are related to one customer/platform (Facebook/Instagram). What social media evaluators can do is to work on a search engine evaluation project at Leapforce or Lionbridge (Google) and at Appen on another projects which are unrelated to Google (Falcon Instaads). This strategy has been proven to be safe and some raters have been working on the different projects at different vendors.

Join Payoneer and be awarded!

Payoneer now has a sign up program that’s a good incentive to join, lets benefit together!

As Payoneer is now the only way to get paid by Appen, and if you do not have a Payoneer account yet I invite you to apply for Payoneer account via my referral link:



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